Vanessa Legourd

Category Strategic Manager @ General Mills

About Vanessa Legourd

Vanessa Legourd is a Category Strategic Manager at General Mills in Boulogne-Billancourt, Île-de-France, France, and also serves as the European Distributors Manager at Scholl Wellness Company.

Current Roles at Scholl Wellness Company and General Mills

Vanessa Legourd is currently serving as the European Distributors Manager at Scholl Wellness Company, having started this role in June 2023. Simultaneously, she holds the position of Category Strategic Manager at General Mills in Boulogne-Billancourt, Île-de-France, France. Her dual roles highlight her extensive expertise in strategic category management and distribution within the wellness and food sectors.

Career at General Mills

Vanessa Legourd's career at General Mills has spanned several significant roles since 2016. She began as a Brand Manager from 2016 to 2018, then moved on to become Category Manager Enseignes from 2018 to 2020. She further climbed the ranks to Channels Senior Category Manager & Key Account Manager from 2020 to 2022. Her journey at the company continues with her current role as Category Strategic Manager, demonstrating her progressive advancements and in-depth understanding of category management.

Previous Experience at Henkel

Before her tenure at General Mills, Vanessa Legourd worked at Henkel. She started as an Assistant Brand Manager for 6 months from 2012 to 2013 and later became a Junior Brand Manager from 2014 to 2016. These roles allowed her to gain valuable experience in brand management, contributing to her professional growth in the consumer goods sector.

Early Career and Roles

Vanessa Legourd's early career includes diverse roles across several renowned companies. She worked at Bio C Bon as Responsable de rayon for five months in the Paris region, at Nestle S.A. as Assistante marketing et communication Antilles Guyane for ten months, and had a brief stint at Coca-Cola Enterprises as Commerciale CHR for three months in Toulouse. These roles provided her with foundational experience in marketing, brand management, and commercial operations.

Educational Background in Marketing and Management

Vanessa Legourd holds a Master 2 in Management from ESCEM with a focus on Marketing, which she completed between 2009 and 2013. Her educational background laid a strong foundation for her career in brand and category management, equipping her with the essential skills and knowledge to excel in various roles in the consumer goods industry.

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