Varun Sharma

Regional Key Accounts Manager Modern Trade & E Commerce @ General Mills

About Varun Sharma

Varun Sharma is the Regional Key Accounts Manager for Modern Trade & E-Commerce at General Mills in Mumbai, India, with a diverse background in sales, marketing, and engineering.

Current Role at General Mills

Varun Sharma is currently serving as the Regional Key Accounts Manager for Modern Trade and E-Commerce at General Mills. Based in Mumbai, Maharashtra, India, he manages key accounts with a focus on modern retail and online marketplaces. His role involves overseeing brand promotions and merchandising initiatives across Maharashtra, fostering relationships with top retail chains, and driving growth through innovative business models.

Previous Positions at General Mills

Before his current role, Varun served as the Area Sales Manager for Traditional Trade at General Mills from 2019 to 2021. Prior to that, he was the Assistant Brand Manager in Marketing for a 7-month tenure in 2019. In these roles, he developed strategies to boost sales in traditional trade channels and supported marketing initiatives, gaining comprehensive experience in brand management and sales operations.

Experience at Unilever

In 2018, Varun worked at Unilever, where he was involved in Brand E-Commerce Strategy for a 2-month period. This position allowed him to gain valuable insights into digital retail strategies and the fast-evolving e-commerce landscape, contributing to his extensive expertise in managing online sales channels.

Educational Background

Varun Sharma holds an MBA in Marketing from the S.P. Jain Institute of Management & Research, where he studied from 2017 to 2019. Additionally, he completed a Global Fast Track (GFT) - International Immersion program at Cornell Johnson Graduate School of Management in 2018. He also possesses a Bachelor of Engineering (BE) in Mechanical Engineering, which he earned from City University of New York City College from 2010 to 2014. His diverse educational background equips him with both technical and managerial skills.

Professional Achievements

Varun has achieved significant milestones in his career, including an 11%-point increase in gross margin for Mumbai Modern Trade through a new business model. He introduced a Dark-Store model for Haagen-Dazs, creating an additional 10% revenue stream. Moreover, he serves as the National Key Account Manager for Nature’s Basket, Wellness Forever, and Kiranakart (Zepto). These accomplishments highlight his capability in driving business growth and operational efficiency.

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