Verónica Conde Latorre
About Verónica Conde Latorre
Verónica Conde Latorre is a Regional Brand Manager for European Emerging Markets at General Mills, handling brands like Green Giant and Old El Paso. She has extensive experience in marketing and trade marketing across various well-known companies and holds an MBA from ThePowerMBA.
Title and Current Positions
Verónica Conde Latorre holds the title of Regional Brand Manager European Emerging Markets for brands Green Giant & Old El Paso. She is currently affiliated with Nova Talent as a Nova Member and works at General Mills in the aforementioned regional brand management role.
Work Experience at General Mills
Verónica has an extensive work history with General Mills. In addition to her current role, she served as Category Trade Marketing & Activation for brands like Nature Valley and Fibre One from 2018 to 2019 in Madrid, and worked in Marketing & Category Trade Marketing for Häagen-Dazs Retail & Out of Home from 2016 to 2018.
Previous Positions at Leading Companies
Prior to her tenure at General Mills, Verónica gained experience at Beiersdorf as a Shopper & Customer Marketing Trainee for NIVEA from 2015 to 2016. Furthermore, she interned at Bosch Power Tools and KaVo Spain in 2013, gaining valuable insights in trade marketing and general marketing roles.
Educational Background
Verónica's educational journey includes a Bachelor in Business Administration and Advertising from Universidad Antonio de Nebrija, completed over five years from 2009 to 2014. She attended Technische Hochschule Deggendorf for International Management and pursued an MBA at ThePowerMBA from 2017 to 2018. Additionally, she acquired The Power Digital Marketing credential in 2021 and participated in seminars at IE Business School.
Early Career Recognition
In 2015, Verónica was selected as one of the 108 most promising university students in Spain, participating in an event alongside 12 top-tier companies. This early recognition set the stage for her subsequent professional achievements.