Victoria Wade
About Victoria Wade
Victoria Wade is the Category and Strategic Revenue Manager at General Mills in Australia, with over 20 years of experience in the FMCG retail environment.
Company
Victoria Wade is currently employed at General Mills. She holds the position of Category and Strategic Revenue Manager and operates within the Australian market.
Title
Victoria Wade serves as the Category and Strategic Revenue Manager at General Mills. Her responsibilities include developing insight-based, category-centric plans to achieve strong commercial outcomes for various categories, brands, and retail partners.
Education and Expertise
Victoria Wade attended Monash University where she studied Management/Marketing and achieved a Business qualification from 2003 to 2006. Prior to this, she studied Industrial Design and earned a Bachelor of Industrial Design from 2001 to 2002. She possesses over 20 years of experience in Australia's FMCG retail environment, specializing in Category Management, Revenue Management, Account Management, Data & Analysis, and Visual Merchandising.
Background
Victoria Wade began her career at Coles, working from 1998 to 2006 in roles such as SME Subject Matter Expert, Regional Administration & Store Support, and later as Pricing & Promotions Coordinator. She then joined Officeworks as a Visual Merchandise Coordinator from 2007 to 2009. She gained further experience at The Nielsen Company from 2009 to 2012, serving as a Senior Client Service Executive and later as Manager Client Service.
Achievements
Since joining General Mills, Victoria Wade has held several key positions. From 2012 to 2013, she served as a Category Analyst, followed by roles as Category Manager from 2013 to 2017, National Account Manager from 2017 to 2018, and Strategic Revenue Manager from 2018 to 2021. Her current role focuses on driving insight-based, category-centric plans to deliver strong commercial outcomes.