Virginie Masson
About Virginie Masson
Virginie Masson is the Häagen-Dazs Global Consumer Care Brand Specialist at General Mills, with over 20 years of experience in consumer and external relations.
Current Title
Virginie Masson currently serves as the Häagen-Dazs Global Consumer Care Brand Specialist at General Mills. Her role focuses on managing consumer care for the renowned ice cream brand, ensuring high levels of customer satisfaction and engagement.
Professional Role at General Mills
Virginie Masson has been with General Mills for over 20 years, holding various roles. Presently, she is based in Boulogne-Billancourt, Île-de-France, France. In addition to her role with Häagen-Dazs, she also serves as Consumer Relations Specialist and External Relations Manager for Yoplait. Her responsibilities include handling consumer inquiries, external communications, and maintaining positive press relations.
Career Background
Virginie Masson’s career at General Mills began when she worked as an Executive Assistant in charge of Press Relations within the CEO's office from 2002 to 2012. She also held the role of Global Consumer Relation Specialist from 2018 to 2021. Before joining General Mills, Masson worked at SIRIS PARTENAIRES as an Administration Officer & Executive Assistant from 1999 to 2002.
Educational Background
Virginie Masson studied at Université de Bourgogne, where she earned a Master's degree in Modern Languages, Economics, and Communication from 1994 to 1998. She also achieved an FFP 'Communications Manager' Professional Certificate from Cegos in 2012, which took 11 months to complete.
Experience in Press Relations
Masson has significant experience in managing press relations, particularly during her tenure at General Mills - Yoplait within the CEO's office. Her role involved various responsibilities that required her to maintain a strong and positive media presence for the company.