Yann Riviere
About Yann Riviere
Yann Riviere is the Director of Connected Commerce for Europe & Australia at General Mills, based in London, UK, with extensive experience in digital commerce and e-Retail partnerships.
Current Role at General Mills
Yann Riviere currently serves as the Director of Connected Commerce for Europe & Australia at General Mills. Based in London, UK, he oversees strategies for boosting online sales and building digital commerce capabilities. Under his leadership, his team has delivered substantial growth in online sales, leveraging his expertise in e-Retail partnerships and digital marketing.
Former Position at Procter & Gamble
Prior to his role at General Mills, Yann Riviere spent 14 years at Procter & Gamble. He held the position of Digital Commerce Director for Europe, leading Amazon EU Business Development. During his tenure from 2001 to 2015, based in Paris, France, he was instrumental in scaling eCommerce operations and significantly enhancing the company's digital presence.
Educational Background
Yann Riviere holds a Master's degree in Management from EDHEC Business School, completed between 1997 and 2001. He further specialized in Digital Marketing by attending a course at London Business School from 2020 to 2021. His education also includes two years of preparatory classes for High Business Schools of Management from 1995 to 1997.
Early Career Experience
Early in his career, Yann Riviere served as a Sales Manager at Metropolitan Coffee Co for Segafredo UK from 1999 to 2000. This role, based in London, UK, marked the beginning of his extensive experience in sales and business development, setting the foundation for his future roles in major corporations.
Team Leadership and Achievements
Yann Riviere has demonstrated a proven track record in managing and coaching sales teams. He currently manages a team of 9 Field Sales representatives in the West region of France, contributing to 10% of the national sales for General Mills. He is accountable for achieving business targets across multiple brands and banners, consistently attaining a top 3 ranking.