Yifei Li
About Yifei Li
Current Role at General Mills
Yifei Li currently serves as a Product Guidance & Insights Scientist at General Mills, based in Shanghai, China. Since April 2021, Yifei has been involved in providing product guidance and delivering consumer insights to assist in product development and refinement. This role leverages Yifei’s extensive background in food technology and sensory research, aligning with General Mills’ commitment to innovation and consumer satisfaction.
Previous Experience at CLASSYKISS DAIRY
Before joining General Mills, Yifei Li worked at CLASSYKISS DAIRY (SHENZHEN) Co., Ltd as an R&D Sensory Specialist. During the 10-month tenure in Shenzhen, Guangdong, Yifei focused on sensory and consumer insights, contributing to the development of dairy products. This position helped in honing skills in sensory evaluation, which are essential for understanding consumer preferences and improving product offerings.
Internships in Scent Design and R&D
Yifei Li gained valuable experience through internships at two prominent organizations. In 2019, Yifei served as a Scent Design Intern at International Flavors & Fragrances for five months in Shanghai, China, where Yifei developed a keen understanding of scent profiles and their applications in various products. Additionally, Yifei completed a one-month R&D internship at AAFUD INDUSTRY (ZHUHAI) Co., Ltd in Zhuhai, Guangdong, China, in 2015, further expanding expertise in research and development processes.
Educational Background
Yifei Li holds a Master of Science (MS) in Food Technology from Wageningen University & Research, having studied there from 2017 to 2019. This advanced education provided Yifei with a strong foundation in food science and advanced technological concepts. Prior to this, Yifei earned a Bachelor of Science (BS) in Food Science and Technology from BNU-HKBU United International College, studying from 2013 to 2017. These academic achievements equipped Yifei with both theoretical knowledge and practical skills needed for a successful career in the food industry.