Davidraj Swamynathan
About Davidraj Swamynathan
Davidraj Swamynathan is a Senior Executive with expertise in digital marketing platforms and advertising campaigns. He has a background in Electrical and Electronics Engineering and has worked with various companies in the digital advertising sector.
Work at Genisys Group
Davidraj Swamynathan has been employed at Genisys Group as a Senior Executive since 2021. His role involves overseeing various digital marketing initiatives and leveraging his expertise in advertising platforms. He contributes to the company's objectives by utilizing his knowledge of digital marketing strategies and analytics.
Education and Expertise
Davidraj Swamynathan earned a Bachelor of Engineering (BE) in Electrical and Electronics Engineering from Sengunthar Engineering College, completing his studies from 2010 to 2014. His educational background provides a strong foundation for his work in digital marketing, where he has developed expertise in platforms such as DCM, DFP, and TTD.
Background in Digital Advertising
Davidraj has accumulated significant experience in the digital advertising sector. He previously worked at AppNexus, a digital advertising platform, where he gained insights into various advertising technologies. His career also includes roles at Paragon Digital Services Pvt Ltd, where he served as both a Senior Creative Analyst and a Junior Creative Analyst.
Experience with Advertising Campaigns
Throughout his career, Davidraj Swamynathan has managed a diverse range of advertising campaigns, including Display, Mobile, Video, Rich Media, and Native Ads. His responsibilities have included producing analytical and performance reports, as well as troubleshooting issues related to creatives and click-through URLs.
Previous Roles and Responsibilities
Before his current position at Genisys Group, Davidraj worked at Theorem as a Campaign Specialist from 2019 to 2021. In this role, he focused on optimizing advertising campaigns and ensuring their effectiveness. His earlier experience at Paragon Digital Services Pvt Ltd included two years as a Junior Creative Analyst and two years as a Senior Creative Analyst, where he developed his skills in creative troubleshooting and campaign management.