Gobinath Murugesan
About Gobinath Murugesan
Gobinath Murugesan is a Senior Campaign Specialist at Genisys Group, where he has worked since 2024. He has a strong background in digital marketing, having previously managed over 400 Google Ads accounts at Ducima Analytics.
Work at Genisys Group
Gobinath Murugesan has been employed as a Senior Campaign Specialist at Genisys Group since 2024. He operates remotely from Bengaluru, Karnataka, India. In this role, he focuses on enhancing campaign performance and delivering measurable results for clients.
Previous Experience at Ducima Analytics
Prior to joining Genisys Group, Gobinath worked at Ducima Analytics for four years as a Digital Marketing Specialist. His responsibilities included managing and optimizing over 400 Google Ads accounts across various channels such as search, display, video, and discovery. He played a key role in improving return on ad spend (ROAS), click-through rate (CTR), and conversion rate (CR), while also reducing cost per click (CPC) and cost per acquisition (CPA).
Education and Expertise
Gobinath Murugesan earned a Bachelor of Engineering (BE) degree in Electrical, Electronics and Communications Engineering from J.K.K.NATTRAJA College of Engineering and Technology. His studies spanned from 2015 to 2019, providing him with a solid foundation in engineering principles that complement his marketing expertise.
Skills in Digital Marketing
Gobinath possesses specialized skills in programmatic advertising and is proficient in using platforms such as Google Ads, Bing Ads, and CM360. His expertise enables him to effectively manage digital marketing campaigns and optimize advertising strategies to achieve client objectives.
Team Management and Project Oversight
In his previous role at Ducima Analytics, Gobinath was responsible for assigning tasks to team members and ensuring project completion within established time frames. He emphasized maintaining quality and client satisfaction throughout the project lifecycle, demonstrating his leadership capabilities in a digital marketing environment.