Susmit Kar
About Susmit Kar
Susmit Kar is an Executive at Genisys Group in London, where he has worked since 2018. He has a background in computer science and experience in digital advertising, specializing in campaign setup and performance optimization.
Work at Genisys Group
Susmit Kar has been employed at Genisys Group as an Executive since 2018. In this role, he has accumulated six years of experience in the digital advertising sector while based in London, United Kingdom. His responsibilities include managing various aspects of digital campaigns, ensuring quality assurance, and troubleshooting issues that arise during campaign execution.
Previous Experience at Moxtra
Prior to his current position, Susmit Kar worked as a Marketing Intern at Moxtra for one month in 2017. This internship took place in Cupertino, California, United States. During this brief tenure, he gained insights into marketing strategies and operations within a technology-focused environment.
Education and Expertise
Susmit Kar earned a Master's degree in Computer Science and Computer Applications from Cmr Institute of Technology, where he studied from 2011 to 2014. His educational background provides a strong foundation for his current role in digital advertising, where he applies technical skills to campaign management and performance optimization.
Digital Advertising Skills
Susmit Kar possesses proficiency in troubleshooting and quality assurance specifically for digital advertising campaigns. He is experienced in handling various creative formats, including HTML5 and GIF/JPEG images. His expertise extends to implementing click and impression trackers, as well as setting up campaigns with a focus on geo-targeting, browser targeting, and frequency capping.
Performance Reporting and Optimization
In his role, Susmit Kar specializes in generating performance reports that are crucial for optimizing both current and future advertising campaigns. His analytical skills enable him to assess campaign effectiveness and make data-driven decisions to improve overall performance.