Vikas Kaushal
About Vikas Kaushal
Vikas Kaushal serves as a Senior Lead at Genisys Group in Bangalore Urban, Karnataka, India, where he has worked since 2020. He has extensive experience in managing advertising campaigns and providing training on ad serving platforms.
Work at Genisys Group
Vikas Kaushal has been serving as a Senior Lead at Genisys Group since 2020. His role involves managing the onboarding of new clients and overseeing the migration of advertising campaigns to new platforms. He specializes in trafficking campaigns using various platforms, including Atlas, DFP, and DFA, and handles different media types such as rich media and standard flash. Additionally, he provides training on the Atlas Ad server tool to clients, enhancing their understanding and effective use of the platform.
Previous Experience
Before joining Genisys Group, Vikas Kaushal worked at Hewlett-Packard as a Marketing Analytics & Operations professional from 2015 to 2018. He also held a position at Theorem as Lead from 2018 to 2020, following a role as a Senior Technical Support Engineer at Theorem from 2011 to 2014. His diverse experience in the digital advertising sector has equipped him with extensive knowledge in ad serving and campaign management.
Education and Expertise
Vikas Kaushal studied at Indira Gandhi National Open University, where he earned a Post Graduate Diploma in Management (PGDM) with a focus on Finance from 2008 to 2010. He also holds a Post Graduate Diploma in Financial Management from IGNOU. Additionally, he completed a Bachelor of Business Management (BBM) at the University of Mysore. His educational background supports his expertise in marketing analytics and operations.
Collaboration with Industry Leaders
Throughout his career, Vikas Kaushal has collaborated with major industry players in digital advertising, including Google, Microsoft, Yahoo, and Sony U.S. His work involves close interaction with publishers, advertisers, and onsite account managers to ensure compliance with advertising guidelines and specifications. He specializes in troubleshooting various issues related to ad serving, trafficking, reporting, and creative aspects.
Consultative Support and Analysis
Vikas Kaushal offers consultative support on ad serving, user interface, and reporting queries, ensuring clients receive expert guidance. He is responsible for reviewing creative materials to ensure they meet specified guidelines and standards. Additionally, he analyzes campaign performance and provides detailed reports and screenshots to stakeholders, contributing to informed decision-making in advertising strategies.