Vinay Kumar
About Vinay Kumar
Vinay Kumar is a Senior Executive in Ad Operations at Genisys Group in London, where he has worked since 2012. He specializes in quality assurance, campaign performance reporting, and ad trafficking, particularly for mobile platforms and Facebook campaigns.
Work at Genisys Group
Vinay Kumar has been employed at Genisys Group as a Senior Executive in Ad Operations since 2012. In this role, he has been responsible for performing quality assurance on the work completed by other traffickers. He generates regular reports to update clients on the performance of their advertising campaigns. His expertise includes conducting pre-QA analysis for placement setup and creative criteria, ensuring that all advertising materials meet the necessary standards before launch.
Education and Expertise
Vinay Kumar earned a Bachelor of Engineering degree in Telecommunications from Visvesvaraya Technological University, completing his studies from 2003 to 2007. His educational background provides him with a solid foundation in engineering principles, which he applies in his current role in ad operations. His expertise includes utilizing Dart for Advertiser (DFA) and DCM ad serving systems, as well as handling various creative formats such as HTML, JavaScript, JPG, and Flash.
Background
Vinay Kumar has over 12 years of experience in the advertising operations field, primarily based in London, United Kingdom. His career includes significant contributions to projects such as Aki Technologies at Media Mint, where he worked on mobile platform initiatives. His role involved handling trafficking campaigns specifically for Facebook, showcasing his ability to adapt to various advertising platforms and technologies.
Achievements in Ad Operations
Throughout his career, Vinay Kumar has demonstrated proficiency in generating and analyzing ad tags for publishers. He has effectively managed the trafficking and scheduling of ad campaigns, ensuring optimal performance and client satisfaction. His commitment to quality assurance and detailed reporting has contributed to the success of numerous advertising initiatives.