Sheila Dickens
About Sheila Dickens
Sheila Dickens serves as the Director of Business Insights at Genomind, bringing extensive experience in market research and consumer insights from her previous roles at Campbell Soup Company and FIRST QUALITY CONSUMER PRODUCTS, LLC.
Current Role at Genomind
Sheila Dickens serves as the Director of Business Insights at Genomind, a position she has held since 2020. In this role, she focuses on leveraging data to provide insights that inform business strategies. Her work involves analyzing market trends and consumer behavior to support decision-making processes within the organization. Genomind, located in King of Prussia, Pennsylvania, specializes in mental health solutions, and Sheila's expertise plays a crucial role in guiding the company's business direction.
Previous Experience at FIRST QUALITY CONSUMER PRODUCTS, LLC.
Sheila Dickens worked at FIRST QUALITY CONSUMER PRODUCTS, LLC. from 2013 to 2020. Initially, she served as Market Research Manager for three years, where she developed strategies to gather and analyze market data. She then advanced to the position of Director, Market Research & Analytics, where she led market research initiatives for four years. Her tenure at this company was marked by her contributions to understanding consumer needs and preferences.
Career at Campbell Soup Company
Sheila Dickens spent seven years at Campbell Soup Company, where she held various roles in consumer insights. Starting as Associate Manager of Consumer Insights from 2003 to 2006, she progressed to Manager of Consumer Insights, serving from 2006 to 2013. In these positions, she focused on gathering and analyzing consumer data to influence product development and marketing strategies.
Educational Background and Certifications
Sheila Dickens has a strong educational background in business and analytics. She earned her MBA from Colorado State University, where she studied from 2003 to 2006. Additionally, she holds a BA in Marketing from Metropolitan State University, completed from 1988 to 1991. In 2020, she obtained a Certificate in Business Analytics from Udacity, further enhancing her analytical skills.
Expertise in Data Analysis Tools
Sheila Dickens possesses advanced skills in various data analysis tools. She is proficient in using Ruby Cross-Tab Software for data analysis and the Qualtrics Survey Platform for conducting market research. Additionally, she specializes in analyzing IRI & Nielsen Syndicated Data to derive consumer insights. Her ability to utilize Amazon Vendor Central for managing vendor data further demonstrates her analytical capabilities.