Alicia Baker
About Alicia Baker
Alicia Baker is a Marketing Coordinator with extensive experience in strategic marketing and brand management. She has worked at Corgan and currently holds a position at Gensler, utilizing her skills in CRM tools, data visualization, and corporate communications.
Current Role at Gensler
Alicia Baker has been serving as a Marketing Coordinator at Gensler since 2019. In this role, she is responsible for developing and implementing marketing strategies that enhance brand identity and support business development initiatives. Her work is based in the Houston, Texas Area, where she collaborates with various teams to drive marketing efforts.
Previous Experience at Corgan
Alicia Baker worked at Corgan for a total of five years in various marketing roles. She began as a Marketing Intern in 2013, followed by a Human Resources Intern position later that year. From 2014 to 2017, she served as a Marketing Assistant in both Dallas and Houston. She advanced to the role of Marketing Coordinator from 2017 to 2019, focusing on strategic marketing initiatives.
Education and Early Career
Alicia Baker began her career at Texas Tech University, where she worked as a Tutor at the TECHniques Center from 2012 to 2013. She gained valuable experience as a Publicity Intern at the College of Media & Communication in 2014. During her time at Texas Tech, she developed skills that contributed to her future roles in marketing and public relations.
Marketing Skills and Expertise
Alicia Baker possesses expertise in creating strategic marketing plans that incorporate client research and insights. She is skilled in leveraging CRM tools such as Salesforce for client relationship management and business development. Additionally, she is proficient in using Tableau for data visualization and analysis, as well as Social Chorus and Hootsuite for managing corporate communications.