Chen Lingyi
About Chen Lingyi
Chen Lingyi is a graphic designer with a Bachelor's degree in Animation/Multi-Media from Shanghai University. Currently employed at Gensler since 2018, she specializes in visual standards and place branding, enhancing the identity of destinations through her work.
Work at Gensler
Chen Lingyi has been employed at Gensler as a Graphic Designer since 2018. In this role, she focuses on creating visual standards that articulate space brand concepts. Her work enhances the unique texture and memory of place destinations, contributing to the overall branding and identity of various projects. Chen's expertise in graphic design plays a crucial role in Gensler's approach to urban design and architecture in Shanghai.
Previous Experience at AECOM
Prior to her tenure at Gensler, Chen Lingyi worked at AECOM as a Graphic Designer from 2011 to 2016. During her five years at AECOM in Shanghai, she specialized in place branding, motion graphics, and signage. Her contributions focused on activating spaces and providing them with enhanced opportunities and value, which are essential elements in urban development and design.
Education and Expertise
Chen Lingyi studied at Shanghai University, where she earned a Bachelor's degree in Animation/Multi-Media from 2005 to 2010. This educational background provided her with a strong foundation in visual communication and design principles. Her expertise encompasses place branding, motion graphics, and signage, which she applies in her professional work to create impactful visual narratives.
Cultural Research and Project Planning
In her professional practice, Chen engages in cultural research and project planning. She designs creative and visual standards for urban renewal and cultural tourism projects. Her approach integrates signage, multimedia, and other media to effectively communicate brand concepts to businesses and the public. This work fosters a new era of brand aesthetics, enhancing the cultural and visual identity of urban spaces.