Collin Peters
About Collin Peters
Collin Peters is a Content Strategist and Copywriter currently working at Gensler in San Francisco. He has extensive experience in brand strategy, research, and design, having held various roles at notable organizations including McCann New York and Cornell University.
Work at Gensler
Collin Peters is currently employed at Gensler as a Content Strategist & Copywriter. He has held this position since 2021, contributing to various projects in San Francisco, CA. His role involves developing content strategies that align with the firm's design philosophy and client objectives. Peters leverages his extensive background in brand strategy and digital experience design to enhance Gensler's communication efforts.
Previous Experience at McCann New York
Collin Peters has a significant tenure at McCann New York, where he worked in various roles from 2012 to 2021. He began as a Media Relations Intern in 2012, followed by positions as an Undergraduate Research Assistant and Teaching Assistant at Cornell University. He progressed to become an Associate Brand Strategist in 2016, then a Brand Strategist from 2016 to 2019, and finally served as a Senior Brand Strategist from 2019 to 2021. His experiences in these roles contributed to his expertise in brand strategy and communication.
Education and Expertise
Collin Peters earned a Bachelor of Science in Communication with a Minor in Spanish from Cornell University, completing his studies from 2010 to 2014. His academic background provides a strong foundation for his career in content strategy and brand communication. Peters possesses a deep understanding of research methodologies, which complements his strategic approach in brand-focused projects.
Research and Insights
Collin Peters has a robust background in research, which informs his work in brand and digital experience design. He has explored various topics, including the impact of technology on workplace architecture, biophilic design, and the future of hybrid work. Peters also analyzes trends in workplace design, employee engagement, and the influence of climate change on mental health, contributing valuable insights to the fields of design and communication.
Internship Experiences
Throughout his career, Collin Peters has completed several internships that have shaped his professional development. He interned at Home Box Office (HBO) in 2012 as a Media Relations Intern, and at Warner Bros. Television in 2013 as a Media Research & Insights Intern. Additionally, he worked as a Music Supervision Intern at Neophonic Music & Media in 2010. These experiences provided him with practical skills in media relations and research.