Jaap Westrik
About Jaap Westrik
Email: jaap@modernrevenue.com Strategic GTM Finance/FP&A and SaaS RevOps executive with 15 years of experience aligning the CFO, CRO, and CMO Leadership. Expert integrator of end-to-end revenue/ARR operating systems—from CRM to RevOps to GAAP/IFRS accounting. Strategic advisor for optimizing data-backed investments across Marketing, Sales, and Service functions in SMB, Enterprise, U.S. Federal, and Global Governments & Public Sector. Clients include 30+ B2B software, hardware, fintech, and services companies driving profitable ARR growth by aligning functions on a common data language, data model, operating plan, and efficient operational execution. Delivering impact globally across all growth stages (from Series A to Enterprise), including at Accenture, Forcepoint, Genesys, Autodesk, RingCentral, Adyen, Protegrity, M-Files, Navis, WeWork, Katalon, and Qonto. Expertise includes GTM capital allocation, data normalization, KPI design, funnel/conversion metric design, driver-based ARR and capacity modeling, role/organization design, top-down/bottom-up quota configuration, and aligning incentive compensation plans to strategy.