Alexandra Covington
About Alexandra Covington
Alexandra Covington serves as the Head of Brand Marketing at Getaway, a position she has held since 2020. With a diverse background in brand strategy and marketing, she has previously worked at notable companies such as The Wing, 360i, and Euro RSCG Worldwide PR.
Work at Getaway
Alexandra Covington has been serving as the Head of Brand Marketing at Getaway since 2020. In this role, she is responsible for developing and implementing brand strategies that enhance the company's market presence. Her leadership in brand marketing aims to create memorable experiences for customers, aligning with Getaway's mission to provide unique outdoor getaways.
Previous Experience in Brand Marketing
Prior to her current position, Covington worked at The Wing as Brand Director from 2017 to 2020, where she led brand initiatives and marketing strategies. She also served as a Brand Consultant at The Wing for one year from 2016 to 2017. Her experience includes positions at 360i as a Strategist from 2015 to 2017 and at Team Epiphany as Senior Social Strategist from 2014 to 2015.
Education and Expertise
Covington earned her Bachelor of Arts in Communications Studies from Northwestern University, where she studied from 2005 to 2009. Additionally, she studied at the Institut d'Etudes politiques de Paris, focusing on the European Union in 2008. This educational background has equipped her with a strong foundation in communication and marketing principles.
Career Background
Covington's career began at NBC Universal as a Today Show Intern from 2006 to 2007. She gained further experience as a VH1 Programming Intern at MTV Networks in 2008 and as a Corporate Communications Intern at PepsiCo in the same year. Her early roles laid the groundwork for her subsequent positions in brand marketing and strategy.
Achievements in Marketing Roles
Throughout her career, Covington has held various marketing roles, including Account Executive and Marketing Associate at Euro RSCG Worldwide PR. She also worked at Translation LLC as Brand Channel Manager from 2012 to 2013 and as Sr. Account Manager, Social at Team Epiphany from 2013 to 2014. Her diverse experiences have contributed to her expertise in brand marketing.