Carly Roth Lorberbaum
About Carly Roth Lorberbaum
Carly Roth Lorberbaum serves as the Vice President of Growth and Brand Insights at Getaway, where she has worked since 2022. She has extensive experience in brand marketing and social media management, having held various positions at notable companies including Coach, Time Inc., L’OCCITANE Group, and Equinox.
Current Role at Getaway
Carly Roth Lorberbaum serves as Vice President of Growth and Brand Insights at Getaway, a position she has held since 2022. In this role, she focuses on driving brand strategy and growth initiatives for the company. Her expertise in marketing and brand insights contributes to the overall mission of Getaway, which aims to provide accessible nature retreats.
Previous Experience at Coach
Carly Roth Lorberbaum worked at Coach in various capacities, including Director of Global Brand Marketing from 2020 to 2022 and Senior Manager of Global Brand Marketing from 2018 to 2020. During her tenure, she was involved in developing marketing strategies that enhanced the brand's global presence and consumer engagement.
Background in Social Media Management
Carly has significant experience in social media management, having served as Senior Manager of Social Media at L’OCCITANE Group from 2017 to 2018 and as Manager of Social Media at Equinox from 2015 to 2017. Her roles involved creating and executing social media strategies that aligned with brand objectives and engaged target audiences.
Education and Academic Background
Carly Roth Lorberbaum earned a Bachelor of Science degree from the University of Wisconsin-Madison, where she studied from 2008 to 2012. This educational foundation provided her with the skills and knowledge necessary for her career in marketing and brand management.
Early Career at Time Inc.
Carly began her career at Time Inc., where she held multiple positions, including Assistant Marketing Manager from 2012 to 2013 and Consumer Marketing Intern in 2011. These roles allowed her to gain valuable experience in marketing strategies and consumer engagement early in her professional journey.