Kyle Burgoyne
About Kyle Burgoyne
Kyle Burgoyne is the Director of Lifecycle Marketing & CRM Strategy at Getaway, a position he has held since 2024. He holds a Master’s Degree in Global Sports Business from Rutgers University and has extensive experience in marketing and CRM across various organizations.
Work at Getaway
Kyle Burgoyne currently serves as the Director of Lifecycle Marketing & CRM Strategy at Getaway, a position he has held since 2024. In this role, he focuses on developing and implementing marketing strategies that enhance customer engagement and retention. Prior to this role, he worked as the Senior Lifecycle Marketing Manager at Getaway from 2022 to 2024, where he honed his skills in lifecycle marketing and customer relationship management.
Education and Expertise
Kyle Burgoyne earned a Master’s Degree in Global Sports Business from Rutgers University, where he studied from 2016 to 2018. He also holds a Bachelor's Degree in Exercise Science and Sport Studies with a focus on Sport Management, completed from 2012 to 2016. His academic background complements his professional expertise in marketing technologies, including Braze, Twilio, and Segment, as well as sales technologies like Salesforce Sales Cloud and Microsoft Dynamics CRM.
Professional Background
Kyle Burgoyne has a diverse professional background in marketing and customer relationship management. He began his career as a Cashier at Stop & Shop from 2011 to 2013, and subsequently held various roles in sports and entertainment marketing. His experience includes positions at Madison Square Garden Entertainment Corp. as a CRM & Sales Enablement Coordinator and at PointsBet as a CRM Manager and Senior CRM Analyst. He also interned at Rutgers University in Athletics Marketing and Ticket Operations.
Achievements in Marketing
Throughout his career, Kyle Burgoyne has demonstrated a strong focus on data and analytics to inform marketing strategies. He has experience in partnership and affiliate management and specializes in customer engagement through multichannel marketing strategies. His proficiency in marketing technologies and CRM systems has enabled him to effectively drive customer lifecycle marketing initiatives in various organizations.
Networking and Professional Development
Kyle actively seeks to network with like-minded professionals in the marketing industry. He engages with peers to share insights and best practices, enhancing his knowledge and staying current with industry trends. His commitment to professional development is evident in his continuous pursuit of opportunities to connect with others in the field.