Jen Yang
About Jen Yang
Jen Yang is a Marketing Manager with extensive experience in digital marketing and team management. She has a background in biochemistry and has worked with various organizations, implementing effective advertising strategies and managing diverse teams.
Current Role at GetGoing
Jen Yang holds the position of Marketing Manager at GetGoing, where she has been employed since 2020. In this role, she oversees marketing strategies and initiatives, ensuring effective communication of marketing metrics to sales staff and the CEO. Her responsibilities include daily reporting on campaign performance and the implementation of various marketing strategies.
Previous Experience in Marketing
Prior to her current role, Jen Yang worked as a Marketing Strategist at DSG AUTO from 2018 to 2020 in the Vancouver, Canada Area. During her tenure, she successfully managed a diverse team that included graphic designers, developers, and UX/UI designers. Before that, she served as a Digital Marketing Coordinator at Myron Advertising + Design for 10 months in 2017 to 2018.
Educational Background
Jen Yang earned a Bachelor of Science (B.Sc.) in Biochemistry with a Medical Concentration from The University of British Columbia, completing her degree from 2011 to 2016. She also studied Digital Photography at the British Columbia Institute of Technology, achieving a Bachelor’s Degree during the same period. Additionally, she obtained a Diploma in Front End and Back End Web Development from CodeCore College in 2016.
Skills and Certifications
Jen Yang has developed a strong skill set in digital marketing, including expertise in Google Analytics, which she studied at BrainStation. She has conducted competitor research to optimize advertising budgets and campaign effectiveness. Her marketing strategies include the development and implementation of TOFO, MOFO, and BOFO campaign strategies across multiple platforms such as Google, Facebook, Snapchat, and Taboola.
Professional Relationships
Throughout her career, Jen Yang has established strong working relationships with VIP support staff at major platforms including Google and Facebook. This network has contributed to her ability to implement effective advertising solutions and increase brand awareness for the organizations she has worked with.