Vilma Edwards
About Vilma Edwards
Vilma Edwards is a Growth Marketing and Product professional currently working at GetGround in London, England, since 2021. She has extensive experience in paid search and performance marketing, having held various roles at companies such as Arena, Essence, and Wake The Bear.
Work at GetGround
Vilma Edwards has been working at GetGround as a Growth Marketing | Product since 2021. In her role, she collaborates with various teams, including sales, data, and CRM, to enhance demand generation efforts. She has co-partnered with the Product team to establish and iterate value propositions for product and feature launches. Additionally, she has led a performance media strategy that resulted in significant cost reductions and improved audience quality. Edwards also oversaw a comprehensive website overhaul, collaborating with UX design and development teams to optimize user journeys and media execution.
Previous Work Experience
Prior to her role at GetGround, Vilma Edwards held several positions in the marketing and advertising sectors. She served as Paid Search Director at Arena from 2014 to 2015. Following that, she worked as Performance Director & Paid Search Lead at Essence from 2015 to 2019. Edwards also worked at Wake The Bear as Paid Search & Performance Lead for fintech from 2019 to 2020. Her career began at the7stars, where she was a Biddable Account Manager & Search Specialist from 2010 to 2014.
Education and Expertise
Vilma Edwards studied Advertising at Solent University, where she earned a Bachelor of Arts (B.A.) from 2007 to 2010. She also studied Advertising at Rigas Tirdzniecibas tehnikums, achieving a qualification in Commercial Activity in Advertising Service from 2003 to 2007. Her educational background provides her with a strong foundation in marketing principles and practices, which she applies in her professional roles.
Background
Vilma Edwards has a diverse background in marketing and advertising, with experience spanning over a decade. She has worked in various capacities, focusing on paid search and performance marketing. Her career has included significant roles in London and Southampton, contributing to her understanding of the fintech sector and SaaS business models. Edwards has developed a strong focus on optimizing user journeys and media execution to drive business success.