Ahmed Khalifa

Ahmed Khalifa

Chief Sales Officer (CSO) @ Giift

About Ahmed Khalifa

Ahmed Khalifa serves as the Chief Sales Officer at Giift, where he oversees the expansion of the company's loyalty and corporate rewards platform. He has extensive experience in sales and management roles across various companies, including Finastra and Oracle, and holds an MBA from the University of Warwick.

Current Role at Giift

Ahmed Khalifa serves as the Chief Sales Officer (CSO) at Giift, a position he has held since 2023. In this role, he oversees the expansion of Giift's loyalty and corporate rewards platform, utilizing emerging technologies to enhance service offerings. His focus is on driving sales growth and improving customer engagement through innovative solutions.

Previous Experience at Finastra

Ahmed Khalifa has held multiple roles at Finastra. He was the Country Manager for KSA & Bahrain from 2017 to 2021, where he managed operations and sales strategies in these regions. He later served as the Director, MEA Head of Partners & Ecosystems from 2021 to 2022, and as the Sales Director, Head of Partners Ecosystem for EMEA and APAC - Universal Banking from 2022 to 2023. His tenure at Finastra included implementing a global partners strategy that improved sales pipelines.

Education and Professional Development

Ahmed Khalifa earned a Master of Business Administration (MBA) from the University of Warwick - Warwick Business School, completing his studies from 2019 to 2022. Additionally, he participated in the Harvard Fintech Course through the Office of the Vice Provost for Advances in Learning in 2019, further enhancing his expertise in financial technology.

Career Background in Sales and Technology

Ahmed Khalifa has extensive experience in sales and technology roles across various organizations. He worked as a Territory Sales Manager at Oracle from 2014 to 2017 and as the FSI Sales Lead at egabi Solutions from 2012 to 2014. His early career included a position as a Senior Software Engineer at Raya Holding for Financial Investments from 2005 to 2008, where he developed strong technology software development skills.

Skills and Expertise

Ahmed Khalifa possesses strong relationship-building skills, enabling effective communication and collaboration with C-suite executives, clients, and teams. He is passionate about delivering innovative, customer-centric solutions that enhance customer loyalty and maximize the share of wallet in the financial services, fintech, telco, and retail sectors. His analytical and product management skills are further supported by his experience in SaaS and PaaS solutions.

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