Amaury Berthet
About Amaury Berthet
Amaury Berthet is a seasoned marketing professional currently serving as Chief Marketing Officer at Giift and a shareholder and board member at EVA.AI. He has held various leadership roles in marketing and strategy across multiple companies and countries, demonstrating expertise in expanding market presence and managing large user bases.
Current Role at Giift
Amaury Berthet serves as the Chief Marketing Officer at Giift, a position he has held since 2022. In this role, he has played a significant part in expanding Giift's presence in the Middle East by establishing operations in Dubai. His innovative marketing strategies have contributed to the management of over 130 million users, showcasing his ability to drive growth and engagement within the company.
Previous Experience at EVA.AI
Prior to his current role, Amaury Berthet worked at EVA.AI | Powering HR 4.0 as Chief Growth Officer from 2013 to 2016. During his tenure in London, he focused on driving growth initiatives that supported the company's objectives in the HR technology sector. He later returned to EVA.AI as a Shareholder and Board member in 2016, continuing to influence the company's strategic direction.
Education and Expertise
Amaury Berthet has a strong educational background, having studied at the University of California, Riverside, where he achieved a Master II in Business Strategy. He also holds a Master's degree in International Business from EBS Paris - European Business School. In 2022, he completed a certification in Competitive Intelligence through Wharton Online, further enhancing his expertise in strategic marketing and business development.
Career History and Roles
Amaury Berthet has held various positions throughout his career, including roles as Chief Marketing Officer at Unbank from 2019 to 2021 and as Growth Officer at Art Consortium from 2021 to 2022. He was also a Founder at LasTable from 2017 to 2019 and a Co-Founder at Starset from 2016 to 2017. His diverse experience spans multiple industries, contributing to his comprehensive understanding of marketing and business strategy.
Marketing Management Experience
Throughout his career, Amaury Berthet has managed marketing strategies for companies operating in over 55 countries. His experience includes roles as Marketing Manager at Ralph Lauren and Luxup 络尚 in London, where he developed and implemented marketing initiatives that aligned with global brand strategies. This extensive background has equipped him with the skills necessary to navigate complex international markets.