Apeksha Khanna
About Apeksha Khanna
Apeksha Khanna is an SEO and Growth Specialist at Xoxoday by Giift, with a background in Business Administration and Marketing. She has accumulated diverse experience in digital marketing roles across several companies, focusing on SEO strategies and conversion optimization.
Current Role at Giift
Apeksha Khanna serves as an SEO & Growth Specialist at Giift, specifically within the Xoxoday division. She has been in this role since 2022, contributing to the company's growth strategies and search engine optimization efforts. Her responsibilities include developing and executing strategies to improve conversion rates and drive marketing qualified leads (MQLs).
Education and Qualifications
Apeksha Khanna holds a Bachelor of Business Administration (BBA) from Rukmini Devi Institute Of Advanced Studies, where she studied Business Administration and Management from 2012 to 2015. She furthered her education with a Post Graduate Diploma in Management, specializing in Marketing, from Jagan Institute Of Management Studies (JIMS Rohini) from 2016 to 2018. Additionally, she completed a Master in Internet Marketing at the Delhi School of Internet Marketing from 2018 to 2019.
Previous Work Experience
Apeksha Khanna has held various positions in digital marketing and SEO. She worked as a Blogger and Digital Marketing Certification holder at Delhi School of Internet Marketing from 2018 to 2019. She served as a Search Engine Optimization Specialist at SquadStack from 2020 to 2021 and as a Customer Retention Marketing Trainee at Jabong in 2018. Other roles include Digital Marketing Executive at Develop4U - Deligence Technologies from 2019 to 2020 and Digital Marketing Intern at Betaout in 2017.
SEO Strategies and Implementations
In her roles, Apeksha Khanna has implemented various SEO strategies that have significantly impacted website performance. She automated internal linking, schema, and meta tags to enhance SEO efficiency. Her strategies included language targeting, which generated 294,000 international visitors per month. She also successfully managed domain migration and resolved technical issues to improve overall website performance.