Baptiste Baccan
About Baptiste Baccan
Baptiste Baccan is a marketing professional specializing in online marketing for sports betting. He has extensive experience in implementing marketing strategies and enhancing customer engagement, currently serving as Responsable Marketing Online at GIMO Global Interactive Marketing Online Ltd since 2017.
Work at GIMO
Baptiste Baccan has been employed at GIMO Global Interactive Marketing Online Ltd since 2017, serving as Responsable Marketing Online for Paris Sportifs. In this role, he has been responsible for developing and executing marketing strategies tailored to the online sports betting sector. Prior to this position, he worked as Chef de projet Marketing Online at the same company from 2015 to 2017, where he focused on project management within the marketing team.
Education and Expertise
Baptiste Baccan holds a Master’s degree in Management du Sport from the Sports Management School, which he completed in 2013. He also earned a Licence in Management du Sport from Université Paris Nanterre in 2012. Additionally, he obtained a DUT in Techniques de Commercialisation from Université de Cergy-Pontoise in 2010. His educational background provides a solid foundation for his expertise in sports management and online marketing.
Background in Marketing
Baptiste Baccan has extensive experience in marketing roles across various organizations. He worked as Chargé d'études Marketing at Bonfiglioli in 2010 and later served as Chargé de Marketing Online - Community Manager at WinComparator Group in 2014. He also held the position of Chargé de communication et projets évènementiels at Ligue Nationale de Volley for three months in 2013. His diverse background has equipped him with a comprehensive understanding of marketing strategies and project management.
Key Responsibilities at betFIRST.be
At betFIRST.be, Baptiste Baccan plays a significant role in coordinating marketing actions with the acquisition department to ensure campaign effectiveness. He is involved in defining and improving key performance indicators, such as active clients and retention rates. His responsibilities also include conducting weekly competitive analysis and enhancing user experience by collaborating with the customer service team.