James Fairhead
About James Fairhead
James Fairhead is a CRM Executive at GIMO Global Interactive Marketing Online Ltd, where he has worked since 2018. He previously served as a Duty Manager at Ladbrokes Coral Group for seven years and holds a Foundation degree in Sports Studies from the University of Hertfordshire.
Work at GIMO
James Fairhead has been employed at GIMO Global Interactive Marketing Online Ltd as a CRM Executive since 2018. In this role, he focuses on developing marketing strategies aimed at customer retention and reactivation across various international markets, including Germany, Nigeria, and Japan. He engages in test and learn strategies to improve CRM engagement metrics. His responsibilities also include utilizing tools such as Dreamweaver and Optimove to create effective marketing communications and offers.
Previous Experience at Ladbrokes Coral Group
Prior to his current position, James Fairhead worked at Ladbrokes Coral Group as a Duty Manager from 2010 to 2017. During his seven years in this role, he gained valuable experience in the gaming and betting industry, which contributed to his understanding of customer relationship management and operational oversight.
Education and Expertise
James Fairhead studied at the University of Hertfordshire, where he pursued a Foundation degree in Sports Studies from 2010 to 2012. This educational background provided him with insights into sports management and marketing, which he applies in his current role in CRM. His expertise includes developing marketing strategies and utilizing CRM tools to enhance customer engagement.
Marketing Strategies and Tools
In his role as CRM Executive, James Fairhead develops marketing strategies that focus on customer retention and reactivation. He employs test and learn strategies to enhance CRM engagement metrics. Additionally, he utilizes software tools such as Dreamweaver and Optimove to create marketing communications and offers tailored to various markets.
Brand Engagement Initiatives
James Fairhead participates in sponsored events, including Horse Racing and Boxing, to promote brand engagement. These initiatives are part of his efforts to enhance customer interaction and strengthen the brand's presence in the competitive market.