Jo Rosinska
About Jo Rosinska
Jo Rosinska is a Senior Global Campaign Manager at GIMO Global Interactive Marketing Online Ltd in London, England, with extensive experience in executing marketing campaigns across various channels. Previously, she held roles at companies such as bwin, Tesco, and Square Enix, and has a strong educational background in marketing, advertising management, and landscape architecture.
Current Role at GIMO
Jo Rosinska serves as the Senior Global Campaign Manager at GIMO Global Interactive Marketing Online Ltd since 2019. In this role, she manages multichannel global acquisition campaigns for various brands, including NetBet, betFIRST, and 777. Her responsibilities encompass executing comprehensive marketing strategies that leverage multiple channels, such as programmatic advertising, social media, SEO, PPC, and traditional media. Jo's expertise in navigating the complexities of global marketing campaigns contributes to GIMO's objectives in the competitive digital landscape.
Previous Experience in Marketing
Prior to her current position, Jo Rosinska held several roles in marketing and design. She worked as a Global Campaign Manager at bwin from 2017 to 2019, where she was involved in developing and executing marketing campaigns. Before that, she was a Design Account Manager at Tesco for a brief period in 2017. Jo also gained experience as a Creative/Studio Manager at Tag from 2015 to 2017 and as a Senior Designer at Wilmot-Budgen Ltd from 2013 to 2015, both in London. Her background includes a role as a Web Designer at Square Enix from 2012 to 2013.
Educational Background
Jo Rosinska has a diverse educational background. She studied Marketing & Advertising Management for one year in 2006-2007. Additionally, she pursued photography at a photography school from 2008 to 2010, achieving proficiency in the field. Jo also holds a Master of Science in Engineering in Landscape Architecture from Wroclaw University of Environmental and Life Sciences, which she completed from 2000 to 2005. This combination of studies reflects her multifaceted approach to creativity and marketing.
Skills and Expertise
Jo possesses extensive skills in executing 360° marketing creative campaigns across various channels. She has an in-depth understanding of both BTL (Below The Line) and ATL (Above The Line) marketing strategies. Jo is experienced in utilizing methodologies such as PRINCE2 Agile and waterfall for product lifecycle development. Her expertise encompasses a wide range of marketing practices, including programmatic advertising, social media, SEO, PPC, and print media, making her a versatile asset in the marketing sector.
Personal Interests
In addition to her professional pursuits, Jo Rosinska has a personal interest in trading and stock investing. She maintains a portfolio that reflects her engagement with financial markets. This interest complements her marketing expertise, providing her with insights into consumer behavior and market trends, which can be advantageous in her professional roles.