Jennifer Agustin
About Jennifer Agustin
Jennifer Agustin serves as the Vice President of Marketing at GiveCampus and is a member of Chief. With extensive experience in marketing across various companies, she advocates for engaging storytelling and optimizing the customer journey.
Work at GiveCampus
Jennifer Agustin serves as the Vice President of Marketing at GiveCampus, a position she has held since 2022. In this role, she focuses on enhancing the marketing strategies and initiatives of the organization. Her leadership aims to drive engagement and growth within the educational fundraising sector. Agustin's experience in marketing and her advocacy for storytelling in brand building contribute to her effectiveness in this position.
Previous Experience in Marketing
Prior to her role at GiveCampus, Jennifer Agustin held several significant marketing positions. She was the Vice President of Marketing at BrandVerity from 2019 to 2020, where she contributed to the company's marketing strategies until its acquisition by Partnerize. Agustin also served as Vice President of Marketing at DreamBox Learning from 2016 to 2018, and as Group Manager of Marketing at LinkedIn from 2014 to 2016. Her extensive background includes roles at Bizo, Pegasystems, and Arena Solutions, showcasing her diverse experience in various marketing capacities.
Education and Expertise
Jennifer Agustin earned her Bachelor of Arts degree in English Language and Literature from the University of Chicago. Her educational background supports her strong belief in the power of storytelling within marketing. Agustin specializes in multiple areas of marketing, including content marketing, customer marketing, email marketing, lead generation, and product marketing. Her expertise allows her to optimize the customer journey and enhance customer engagement.
Advocacy for Workplace Culture
Jennifer Agustin emphasizes the importance of workplace culture in marketing teams. She advocates for creating an environment where team members feel autonomous and empowered, which she believes leads to optimal performance. Her focus on culture aligns with her marketing strategies, as she understands that a motivated team can significantly impact brand success and customer retention.
Achievements in Marketing
Throughout her career, Jennifer Agustin has played a key role in building marketing functions at various organizations. Notably, she contributed to the growth and success of Marketo, where her efforts helped shape the company's marketing strategies. Her ability to engage customers and optimize marketing processes has been a consistent theme in her professional journey.