Jenya Shklyar Curvéy
About Jenya Shklyar Curvéy
Jenya Shklyar Curvéy serves as the Vice President of Marketing at Givelify, bringing over a decade of diverse marketing experience across various industries, including consumer packaged goods and technology.
Work at Givelify
Jenya Shklyar Curvéy serves as the Vice President of Marketing at Givelify, a position she has held since 2023. In this role, she is responsible for leading marketing strategies and initiatives within the organization. Her expertise in both B2C and B2B2C business models is instrumental in shaping Givelify's marketing approach.
Previous Marketing Roles
Prior to her current role, Curvéy held several marketing positions across various companies. She was the Vice President of Marketing at SurePayroll from 2020 to 2023. Before that, she served as Marketing Director at Getaround, where she played a key role in scaling the company into a leader in the car-sharing industry. Her experience also includes roles at Phusion Projects as Head of Marketing and at Molson Coors Beverage Company in various capacities.
Education and Expertise
Curvéy holds an MBA from Northwestern University's Kellogg School of Management, specializing in Marketing, Management, and Strategy. She also earned a Bachelor of Science degree in Finance from the University of Illinois Urbana-Champaign. Additionally, she studied Linguistics at Linguistics University of Nizhny Novgorod, showcasing her diverse academic background.
Career Background
Jenya Shklyar Curvéy's career spans multiple industries, including consumer packaged goods (CPG), technology, travel, and financial services. She has worked in various roles, including as a Consultant at Deloitte and as a Senior Financial Analyst at Zurich Financial Services. Her experience encompasses managing significant marketing budgets and P&Ls, demonstrating her financial acumen in marketing.
Achievements in Marketing
Throughout her career, Curvéy has launched breakthrough innovations, such as Redd’s, contributing to the brand's market success. She has a proven track record of building high-performing teams and managing marketing budgets ranging from $2 million to over $50 million, as well as P&Ls from $15 million to over $2 billion.