Jenya Shklyar Curvéy
About Jenya Shklyar Curvéy
Jenya Shklyar Curvéy serves as the VP of Marketing at Givelify, bringing extensive experience from previous roles at companies like Phusion Projects and Molson Coors Beverage Company. With a strong background in brand management and product innovation, she has a proven track record of driving sales growth and transforming startups into market leaders.
Current Role at Givelify
Jenya Shklyar Curvéy serves as the Vice President of Marketing at Givelify, a role she has held since 2023. In this position, she is responsible for leading marketing strategies and initiatives to enhance the company's outreach and engagement. Givelify operates in the digital giving space, providing solutions for nonprofits and churches to facilitate donations. Her leadership is expected to drive growth and innovation within the organization.
Previous Experience in Marketing
Prior to her current role, Jenya held several significant marketing positions. She was the Head of Marketing at Phusion Projects from 2016 to 2018, where she contributed to brand development and marketing strategies. At Molson Coors Beverage Company, she served as Brand Manager for Heritage Brands and later as Sr. Brand Manager for Coors Light. Her experience also includes roles at Getaround as Marketing Director and SurePayroll as Vice President of Marketing, where she focused on brand growth and market positioning.
Educational Background
Jenya Shklyar Curvéy has a strong academic foundation in finance and marketing. She earned a Bachelor of Science degree in Finance from the University of Illinois Urbana-Champaign. Additionally, she holds an MBA with a focus on Marketing, Management, and Strategy from the Northwestern University - Kellogg School of Management. Her education has equipped her with the analytical and strategic skills necessary for her roles in marketing and brand management.
Career Development and Skills
Throughout her career, Jenya has demonstrated expertise in brand revitalization and product innovation. She has been involved in the development and launch of successful products such as Lime-A-Rita and Redd’s. Her proficiency in data-driven decision-making has contributed to a consistent record of accelerating sales and profit growth. Jenya is recognized for her ability to build teams and drive strategic initiatives across various industries, including consumer packaged goods, technology, and financial services.
Diverse Professional Experience
Jenya's career spans various roles and industries, showcasing her versatility. She has worked as a Senior Financial Analyst at Zurich Financial Services and held positions at Citi in financial planning and analysis. Her experience also includes consulting at Deloitte and product innovation at Visa. This diverse background has provided her with a comprehensive understanding of both marketing and financial aspects of business operations.