Shanon D. Murray (MBA)
About Shanon D. Murray (MBA)
Shanon D. Murray is a Senior Content Marketing Manager with extensive experience in content creation and public relations. She has held various roles in communications, including positions at PCAOB, NACHA, and The Deal, and has a strong educational background with an MBA from the University of Maryland.
Work at Givelify
Shanon D. Murray has been serving as the Senior Content Marketing Manager at Givelify since 2021. In this role, she focuses on developing and executing content marketing strategies that enhance brand visibility and engagement. Her responsibilities include creating compelling narratives and leveraging digital marketing techniques to reach target audiences effectively. Givelify, known for its innovative giving solutions, benefits from her extensive experience in strategic communications and public affairs.
Previous Experience in Public Affairs
Before joining Givelify, Shanon D. Murray worked as the Manager of Public Affairs at the Public Company Accounting Oversight Board (PCAOB) from 2012 to 2014. In this position, she was responsible for managing communication strategies that informed stakeholders about the PCAOB's initiatives. Following her tenure at PCAOB, she served as the Director of Content Creation & Public Relations at NACHA — The Electronic Payments Association from 2014 to 2021, where she oversaw content development and public relations efforts.
Background in Journalism
Shanon D. Murray has a background in journalism, having worked as a Reporter at The Baltimore Sun from 1995 to 2000. This experience provided her with foundational skills in storytelling and media relations. She later transitioned to editorial roles, including her position as Senior Editor at The Deal from 2000 to 2008. Her journalistic background has contributed to her ability to craft compelling narratives and develop strong relationships with media professionals.
Education and Expertise
Shanon D. Murray holds an MBA from the University of Maryland - Robert H. Smith School of Business and a BA from the University of Maryland College Park. Her education has equipped her with a strong business acumen and expertise in strategic communications, public affairs, and digital marketing. She possesses skills in media and analyst relations, community outreach, and executive communications, which enhance her effectiveness in content marketing.
Skills in Communications
Shanon D. Murray specializes in strategic communications and has a proven track record in both internal and external communications. Her skills include media relations, community outreach, and crafting narratives that highlight creative storytelling opportunities. Her experience as a financial journalist has allowed her to develop deep contacts among reporters and editors, further strengthening her capabilities in public affairs and content creation.