Andrew Robinson
About Andrew Robinson
Andrew Robinson serves as the Senior Vice President and Account Supervisor at GKV, where he has worked for 22 years. He possesses over 15 years of experience in direct response and advertising, particularly in the health care, insurance, and home services sectors.
Work at GKV
Andrew Robinson has served as SVP, Account Supervisor at GKV since 2002. His tenure of 22 years in this role has taken place in the Baltimore, Maryland area. At GKV, he has played a significant role in managing accounts and overseeing marketing strategies for various clients.
Education and Expertise
Andrew Robinson studied at the University of Maryland from 1996 to 1998, where he focused on Business with an emphasis on Marketing. He possesses over 15 years of experience in direct response and advertising, particularly within the health care, insurance, and home services sectors.
Background
Before joining GKV, Andrew Robinson worked at RTC Relationship Marketing, where he developed retention and acquisition marketing programs for notable clients such as Claritin and XO Communications. His background includes extensive experience in creating marketing strategies tailored to various industries.
Achievements
Andrew Robinson contributed to the launch of the Medicare Prescription Drug Program through GKV's selection by the Centers for Medicare & Medicaid Services (CMS). He also revealed strategies for driving new membership by capturing the Age-In audience in an episode of Challenger Brand Minute.
Client Collaborations
Throughout his career, Andrew Robinson has worked with both national and regional clients. His portfolio includes collaborations with Blue Shield of California, Coventry Health Care, Health Alliance, BGE HOME, and Shentel Broadband, showcasing his ability to manage diverse accounts.