Boris Muravchik, MBA
About Boris Muravchik, MBA
Boris Muravchik is a Senior Digital Marketing Analyst with expertise in data analysis and reporting, utilizing tools such as Adobe Analytics and Google Analytics. He has a strong background in digital marketing, having held various analytical roles at companies including Nextiva, Travel Impressions, and Pep Boys.
Work at GKV
Boris Muravchik currently serves as a Senior Digital Marketing Analyst at GKV, a position he has held since 2023. In this role, he utilizes his expertise in digital marketing analytics to enhance campaign performance and drive strategic initiatives. His responsibilities include analyzing data trends and providing actionable insights to improve marketing strategies. Boris's proficiency in various analytics tools supports GKV's objectives in delivering effective digital marketing solutions.
Previous Experience in Digital Marketing
Prior to his current role at GKV, Boris held several positions in digital marketing analytics. He worked at Nextiva as a Website & Digital Analyst for seven months in 2022, where he focused on website performance and user engagement. Boris also served as a Junior Analyst eCommerce Product at Travel Impressions from 2014 to 2015, and as an Ecommerce & Marketing Analyst at Pep Boys from 2015 to 2020. Most recently, he was a Senior Marketing Analyst at CubeSmart from 2020 to 2022, where he contributed to marketing strategies in the Greater Philadelphia area.
Education and Expertise
Boris Muravchik holds a Master of Business Administration (M.B.A.) from Columbia College, which he completed from 2016 to 2020. He also earned a Bachelor of Science in Business Administration with a focus on Management and Economics from SUNY Empire State College, studying from 2009 to 2013. His educational background provides a solid foundation for his expertise in digital marketing analytics, including data storytelling, A/B testing, and digital analytics roadmaps.
Technical Skills in Digital Marketing
Boris is skilled in using various analytics and marketing tools, including Adobe Analytics, Coremetrics, Google Analytics, Tealium, and Google Tag Manager (GTM). He is proficient in SQL and MS Office tools, which he employs for data analysis and business intelligence. His experience includes creating digital analytics roadmaps that enhance digital campaigns and promotional outcomes, as well as optimizing marketing strategies through A/B testing and Adobe Target.
Presentation and Communication Skills
Boris is known for his ability to deliver effective group presentations and communicate strategic initiatives in digital marketing. His skills in storytelling based on data enable him to effectively convey insights and strategies to stakeholders. This capability supports collaborative efforts in marketing teams and enhances the overall impact of digital marketing campaigns.