Julie Stephens
About Julie Stephens
Julie Stephens serves as the Director of Shopper Marketing at GKV, where she excels in generating impactful marketing campaigns. With extensive experience in sports marketing and a strong background in consumer insights, she has worked with notable clients such as Warner Brothers and Japan Airlines.
Current Role at GKV
Julie Stephens serves as the Director of Shopper Marketing at GKV, a position she has held since 2021. In this role, she focuses on generating big ideas that drive impactful marketing campaigns. Her responsibilities include managing cross-functional teams to execute shopper marketing and consumer promotion plans effectively. Based in Durham, North Carolina, she leverages her extensive experience to enhance the company's marketing strategies.
Previous Experience in Marketing
Before her current position, Julie Stephens held several significant roles in the marketing sector. She worked at Post Foods as Senior Shopper Marketing/Promotions Manager from 2012 to 2015. Prior to that, she was Group Account Director at Eastwest Marketing Group from 2007 to 2012. Julie also served as Group Director at Octagon Marketing from 1996 to 2001. Each of these roles contributed to her comprehensive understanding of shopper marketing.
Education and Expertise
Julie Stephens studied at The University of Kansas, where she developed a foundation for her career in marketing. She possesses expertise in sports marketing, licensing, and sponsorships, which enhances her skill set in integrated marketing. Her educational background and professional experience have equipped her with the necessary tools to excel in her field.
Background in Consumer Insights
Julie has a strong background in developing consumer, shopper, and retailer insights. This expertise aids her in crafting effective marketing strategies that resonate with target audiences. Her ability to analyze and interpret consumer behavior is a key asset in her role as a marketing professional.
Client Portfolio and Achievements
Throughout her career, Julie Stephens has supported a diverse range of high-profile clients, including Warner Brothers, GSK, and Japan Airlines. Her experience with these clients showcases her capability in managing complex marketing initiatives and delivering results that align with client objectives.