Hilal El Tabsh
About Hilal El Tabsh
Hilal Tabsh is a seasoned executive in the beverage and cannabis industries, currently serving as the Chief Revenue Officer at BellRock Brands and known for significantly expanding market presence and distribution.
Hilal Tabsh Chief Revenue Officer
Hilal Tabsh is the Chief Revenue Officer, leveraging his extensive background in sales, marketing, and distribution strategy. His career spans notable roles with major brands, where he has consistently driven business growth and expansion.
Hilal Tabsh Career at Red Bull
Hilal Tabsh worked at Red Bull for fifteen years, primarily based in Dubai, where he led the sales and marketing strategy for the Middle East, Africa, and Pacific regions. In this role, he was responsible for overseeing the execution of marketing campaigns and developing effective route-to-market distribution strategies. Later, he served in Red Bull North America in Chicago, managing an annual revenue exceeding one billion dollars.
Hilal Tabsh Role at Limitless Beverage Company
Hilal Tabsh co-founded Limitless Beverage Company. Under his guidance, the company experienced significant growth and was eventually acquired by Keurig Dr. Pepper within three years of its founding. His role involved strategic direction and operational oversight, which contributed to the company's successful acquisition.
Hilal Tabsh Senior VP at BellRock Brands
In the cannabis industry, Hilal Tabsh served as Senior Vice President at BellRock Brands, which includes Mary's Medicinals and Dixie, among others. He directed strategy, sales growth, and brand development for THC and CBD product lines across North America. During his tenure, he managed to expand the distribution footprint of BellRock Brands by tenfold and played a key role in strengthening the market share of Slang's O-Pen Vape brand in multiple states, including Colorado.