Brock Watson
About Brock Watson
Brock Watson serves as the Marketing Director at Glassbeam, Inc, where he has worked since 2022. With extensive experience in digital marketing and event management, he has held various leadership roles across multiple organizations, including Proficio and the NFL Alumni Association.
Work at Glassbeam
Brock Watson has served as the Marketing Director at Glassbeam, Inc. since 2022. In this role, he focuses on developing and implementing marketing strategies that enhance brand visibility and drive customer engagement. His responsibilities include managing multi-channel campaigns and optimizing targeting and conversion rates through established buyer personas and lead grading methodologies.
Previous Experience in Digital Marketing
Before joining Glassbeam, Brock Watson worked as a Digital Marketing Manager at Proficio from 2019 to 2022. During his tenure, he managed various digital marketing initiatives aimed at increasing online presence and customer acquisition. His experience also includes serving as the Marketing Manager at SteelOrbis from 2009 to 2012, where he led marketing efforts and contributed to the company's growth.
Board Membership and Leadership Roles
Brock Watson held a position on the Board of Advisors for the NFL Alumni Association San Diego from 2018 to 2019. He also served as Commissioner for NFL Leagues United from 2017 to 2019, where he was involved in leadership and organizational activities. These roles reflect his commitment to community engagement and sports management.
Education and Expertise
Brock Watson earned a Master of Business Administration (M.B.A.) with a focus on Marketing from San Diego State University. His educational background supports his expertise in marketing strategy, campaign management, and digital marketing operations. He has developed a Martech stack to streamline marketing processes and improve campaign effectiveness.
Achievements in Marketing Management
Throughout his career, Brock Watson has successfully managed multi-channel marketing campaigns, including both paid and earned media. He has led the redesign and ongoing management of company websites to enhance user experience and engagement. Additionally, he has coordinated both virtual and in-person events, showcasing his skills in event management and execution.