Alexandra Mack
About Alexandra Mack
Alexandra Mack serves as the VP of Brand & Integrated Marketing at Glia, bringing extensive experience in marketing strategy and customer engagement. Her career includes leadership roles at companies such as Zendesk, Crunchbase, and CloudMine, and she holds multiple degrees in business and the arts from prestigious institutions.
Current Role at Glia
Alexandra Mack serves as the Vice President of Brand & Integrated Marketing at Glia. She has held this position since 2023. In this role, she focuses on developing marketing strategies that integrate digital customer service with traditional call center operations, utilizing a ChannelLess™ Architecture approach to enhance customer interactions.
Previous Experience in Marketing
Before joining Glia, Alexandra Mack held several marketing leadership roles. She was the Global Director of Industry Solutions at Zendesk from 2018 to 2023. Prior to that, she served as Head of Marketing at Crunchbase for two years from 2016 to 2018. Additionally, she worked as VP of Marketing & Operations at ThreadSuite and as Director of Marketing at MyoScience, showcasing her extensive experience in the marketing sector.
Educational Background
Alexandra Mack has a diverse educational background. She earned an International MBA from IE Business School, where she studied Finance and Entrepreneurship from 2011 to 2012. She also obtained an International Masters of Business Administration from Rotterdam School of Management, Erasmus University in 2011. Furthermore, she holds a Bachelor of Arts in Art History and Spanish from El Instituto Internacional and a Bachelor of Arts in International Politics and Spanish from Penn State University.
Expertise in Marketing Strategies
Alexandra Mack possesses expertise in developing marketing strategies that leverage automation to drive revenue, efficiency, and customer loyalty. She has a strong background in content development and storytelling, which is essential for enhancing brand and integrated marketing efforts. Her experience includes adapting marketing strategies to meet the demands of an 'Always On' world, focusing on dynamic customer interactions.
Early Career Experience
Alexandra Mack began her career in marketing and operations roles. She worked as an Operations Support Coordinator at SpanAfrica, and as a Marketing and Sales Specialist at The Philadelphia Mural Arts Program. Additionally, she held positions at Bank of America and Citizens Financial Group, where she focused on market development and partnership marketing.