Jeff Kostermans
About Jeff Kostermans
Jeff Kostermans serves as the Head of Demand Generation at Glia and has extensive experience in marketing optimization, demand generation, and strategic revenue planning. He has held various leadership roles in notable companies and has a strong background in database management and marketing automation.
Work at Glia
Jeff Kostermans serves as the Head of Demand Generation at Glia, a position he has held since 2021. In this role, he focuses on developing and executing demand generation strategies to drive revenue growth. His expertise includes metrics-driven planning and measurement, which supports the company's marketing objectives. Kostermans utilizes advanced marketing automation tools and techniques to optimize campaigns and enhance lead generation efforts.
Current and Previous Roles
In addition to his role at Glia, Jeff Kostermans is currently an Advisor for B2B Revenue Generation at Berkeley SkyDeck and serves as an Executive Advisor for GTM Strategy at Cyder. Prior to these positions, he held significant roles at Zignal Labs as Sr. Director of Demand Generation & Marketing Operations, and at Good Technology as Sr. Director of Demand Generation and Marketing Operations. His extensive experience spans various leadership positions in demand generation and marketing operations across multiple companies.
Education and Expertise
Jeff Kostermans earned a Bachelor of Science degree in Industrial Engineering from the University of California, Berkeley. He also studied at Stanford's Start-X Incubator, where he gained insights into startup dynamics. His expertise includes rules-based marketing automation, account-based marketing (ABM), and product-led growth (PLG) strategies. He is proficient in a wide range of marketing and analytics tools, enhancing his ability to drive effective marketing campaigns.
Background in Marketing Operations
Kostermans has a strong background in database management, focusing on list acquisition strategy and cohort response analysis. His previous roles include significant positions at companies like Databricks, Taleo, and Lucidworks, where he honed his skills in demand generation and marketing operations. He has managed integrated marketing strategies, including direct mail, telesales, and events, contributing to his comprehensive understanding of the marketing landscape.
Military Service
Jeff Kostermans retired as a Major from the Army Reserve Special Operations after 16 years of service in psychological operations. His military background has contributed to his leadership skills and strategic thinking in his professional career. This experience complements his marketing expertise, allowing him to approach challenges with a unique perspective.