Kumru Gencay Simsekci
About Kumru Gencay Simsekci
Kumru Gencay Simsekci is a Marketing Activation Manager at GLO Science, Inc. in Burlington, Ontario, Canada, with extensive experience in both B2C and B2B marketing channels.
Work at GLO Science, Inc.
Kumru Gencay Simsekci has been serving as the Marketing Activation Manager at GLO Science, Inc. since 2023. In this role, she is responsible for overseeing marketing activation strategies and initiatives. Her position is based in Burlington, Ontario, Canada, and she operates in a remote capacity. Her work focuses on enhancing brand visibility and engagement through various marketing channels.
Education and Expertise
Kumru Gencay Simsekci holds a Master of Business Administration (MBA) with a specialization in Marketing from Yeditepe University, which she completed from 2006 to 2009. She also earned a Bachelor of Engineering (BE) in Chemical Engineering from Yıldız Teknik Üniversitesi, studying from 1997 to 2001. Additionally, she completed her secondary education at Sisli Terakki High School, focusing on Maths-Science from 1991 to 1997.
Professional Background
Kumru Gencay Simsekci has extensive experience in marketing, having held various positions in both B2C and B2B sectors. Prior to her current role at GLO Science, she worked as a Senior Marketing Manager at 360DRC LOYALTY MARKETING INC. from 2020 to 2023. Her previous roles include positions at Samsung Electronics, Turkcell, and Philip Morris International, where she developed skills in project management and consumer insights.
Achievements in Marketing
Throughout her career, Kumru Gencay Simsekci has demonstrated a strong ability to improve customer journeys through strategic marketing initiatives. She has successfully planned and executed marketing strategies across multiple channels, focusing on generating brand awareness through campaigns and events. Her experience includes managing product lines and interpreting consumer insights to create actionable marketing strategies.
International Experience
Kumru Gencay Simsekci possesses dual citizenship, which provides her with a unique perspective on international marketing strategies. Her work experience spans multiple countries, including Turkey and Canada. This international exposure enhances her ability to navigate diverse markets and consumer behaviors, contributing to her effectiveness in marketing roles.