Andressa Maddalena
About Andressa Maddalena
Andressa Maddalena serves as the Head of Analytics at Globo, a position she has held since 2019. She has a strong background in project management and quality processes, with previous roles at HSBC and Embratel.
Current Role at GLOBO
Andressa Maddalena serves as the Head of Analytics at GLOBO, a position she has held since 2019. In this role, she is responsible for overseeing analytics operations and strategies, contributing to data-driven decision-making processes within the organization. Her expertise in analytics supports GLOBO's objectives in enhancing audience engagement and optimizing content delivery.
Previous Experience at Embratel
Prior to her current role, Andressa worked at Embratel in various capacities. She served as Gerente de Garantia da Receita from 2002 to 2003, focusing on revenue assurance. Additionally, she held the position of Gerente de Gestão de Cadastro from 1999 to 2002, where she managed registration processes. Her tenure at Embratel provided her with foundational experience in management and operational efficiency.
Experience at HSBC
Andressa has extensive experience at HSBC, where she held multiple managerial roles. From 2006 to 2009, she was Gerente de Qualidade e Processos, focusing on quality management and process improvement. She later served as Gerente Senior de Qualidade - Customer Experience - América Latina from 2010 to 2011, enhancing customer service strategies. Additionally, she worked as Gerente de Projetos from 2011 to 2012, overseeing project management initiatives.
Educational Background
Andressa Maddalena holds a Master of Business Administration from IBMEC, which she completed in 2000. She also studied at Pontifícia Universidade Católica do Rio de Janeiro from 1988 to 1991 and later at Pontifícia Universidade Católica do Paraná from 2006 to 2009. Her educational background has equipped her with the necessary skills and knowledge for her roles in analytics and management.