Dillon Wilson
About Dillon Wilson
Dillon Wilson serves as the Head of Marketing at Gloo, where he emphasizes customer-centric marketing and value optimization. With over a decade of experience in digital marketing, he has successfully launched award-winning campaigns across multiple industries, including entertainment and SaaS.
Work at Gloo
Dillon Wilson has been with Gloo since 2017, currently serving as the Head of Marketing. His role involves overseeing marketing strategies that align with customer-centric principles and value optimization. Prior to this position, he worked as an Enterprise Success Manager at Gloo from 2014 to 2017. During his tenure, he contributed to enhancing customer engagement and satisfaction, leveraging his extensive experience in digital marketing.
Marketing Philosophy
Dillon advocates for a marketing philosophy that emphasizes customer-centricity, inbound marketing, and value optimization. He believes in creating marketing experiences that are so compelling that visitors would pay for them. His approach focuses on developing customer experiences that are indispensable, ensuring that marketing efforts resonate with target audiences.
Professional Background
Dillon has a diverse professional background in digital marketing and strategy. He worked as a Digital Strategist at DBA Worldwide for one year and served as VP of Strategy & Accounts at PartnersHub for two years. His experience spans over a decade, during which he has developed digital strategies and launched campaigns across various industries, including consumer packaged goods, quick service restaurants, healthcare, and SaaS.
Education and Expertise
Dillon studied at Benedictine University, where he achieved a degree in Biochemistry and Molecular Biology. His educational background complements his extensive experience in marketing, particularly in developing digital strategies. He has spent over 3,000 days working in the SaaS industry, focusing on innovative marketing techniques and campaign execution.
Achievements in Marketing Campaigns
Dillon has launched award-winning marketing campaigns in the entertainment industry, covering theatrical films, television shows, home video releases, indie films, and books. His ability to create impactful campaigns has established him as a notable figure in the marketing landscape, demonstrating his proficiency in engaging diverse audiences.