Laura Pechenik
About Laura Pechenik
Laura Pechenik is a Manager of Demand Generation specializing in B2B marketing, currently working at Gloo and Thryve in Boulder, Colorado. She has extensive experience in digital content strategy, marketing, and copywriting across various sectors including arts, education, and technology.
Work at Gloo
Laura Pechenik serves as the Manager of Demand Generation in B2B Marketing at Gloo. She has held this position since 2020, contributing to the company's marketing strategies from Boulder, Colorado. In her role, she focuses on building culturally relevant brands and engaging diverse audiences through effective digital marketing and demand generation initiatives.
Current Role at Thryve
In addition to her role at Gloo, Laura Pechenik works as a Demand Generation and Paid Search Specialist at Thryve. She has been with Thryve since 2019, also based in Boulder, Colorado. Her responsibilities include developing and executing marketing strategies that leverage paid search and demand generation techniques.
Previous Experience
Laura Pechenik has a diverse professional background. She worked as a Digital Content Strategist at ShapeShift from 2018 to 2019 in Denver, Colorado. Prior to that, she held various roles including Copywriter and Event Planner at Brown University, and Manager of the National Arts Marketing Project at Americans for the Arts from 2010 to 2018. Her experience also includes working as an Art Sales Coordinator at Heritage Auctions.
Education and Expertise
Laura Pechenik has a strong educational background in Art History. She earned her Master of Arts from Brooklyn College from 2010 to 2012 and a Bachelor of Arts from Fordham University from 2003 to 2007. Additionally, she studied at Ridgewood High School from 1999 to 2003. She is proficient in marketing tools such as HubSpot, Google AdWords, and Google Analytics, and is a certified professional in Meta advertising.
Skills and Values
Laura Pechenik values teamwork and actively engages in the hands-on creation of marketing materials, including emails, ads, and landing pages. She is comfortable in both B2B and B2C environments and has experience across various sectors including A.I., SaaS, Fine Arts, higher education, nonprofits, and cryptocurrency/blockchain. Her passion for journalism and the editorial process informs her leadership in writing projects.