Gustavo Vallejo
About Gustavo Vallejo
Gustavo Vallejo serves as the Director of Business Development at Glu Company, where he has worked since 2017. He possesses extensive experience in media solutions across various regions and has held significant roles in notable companies throughout his career.
Current Role at Glu Company
Gustavo Vallejo serves as the Director of Business Development at Glu Company, a position he has held since 2017. In this role, he has focused on enhancing the company's assets to expand opportunities within the digital media landscape. Vallejo has contributed to the development of a proprietary programmatic influencer marketing platform and has been involved in creating new trading revenue streams and client pricing control. His leadership in these initiatives has positioned Glu Company to leverage emerging trends in digital media.
Previous Experience in Business Development
Before joining Glu Company, Gustavo Vallejo held several key positions in business development and media management. He worked as the Business Development Director at kasitoko from 2018 to 2019 and as Head of Sales Latam and Business Development Leader at Native.ad from 2016 to 2017. His experience also includes a six-year tenure at GroupM as Head of Trading Latin America, where he managed trading operations across the region. These roles have equipped him with extensive knowledge in media solutions and client relationship management.
Media Expertise and Skills
Gustavo Vallejo possesses a strong background in both traditional and digital media, with particular expertise in programmatic buying and influencer marketing. His skills include ROI modeling and SOX compliance, which are critical in optimizing media investments and ensuring regulatory adherence. Vallejo has a proven track record in strategic business planning and media market identification, which has been instrumental in driving successful media strategies across various markets.
Educational Background
Gustavo Vallejo has a diverse educational background that supports his career in business development and media. He studied Marketing and Advertising at Centro de Estudios en Ciencias de la Comunicación, A.C., earning a Bachelor's degree from 1981 to 1986. He also completed the International Management Program at Mattel in 2009 and achieved an Actualización Directiva at Talentia in 2014. His education has provided him with a solid foundation in management principles and media strategies.
Career History in Media Management
Gustavo Vallejo has extensive experience in media management, having held various roles at notable companies. He served as Media Director at J. Walter Thompson Worldwide from 1992 to 1994, and at Draft FCB Redline from 1998 to 2000. Additionally, he worked at Saatchi & Saatchi as Media Director from 1997 to 1998 and was an Associate Media Director at Grey Group Mexico from 1988 to 1996. His career began as a Media Assistant at BBDO Mexico from 1984 to 1988. This diverse experience has contributed to his comprehensive understanding of the media landscape.