Vanesa Igarzabal
About Vanesa Igarzabal
Vanesa Igarzabal is a Strategy and Operations Manager at Glu Company in Montevideo, Uruguay, with a diverse background in marketing and communications. She has held various roles in marketing management and digital strategy across multiple organizations since 2015.
Current Role at Glu Company
Vanesa Igarzabal serves as the Strategy and Operations Manager at Glu Company, a position she has held since 2020 in Montevideo, Uruguay. In this role, she is responsible for overseeing strategic initiatives and operational processes. She plays a key role in coordinating with advertising agencies and designers to execute successful promotional campaigns. Her expertise includes managing and segmenting the customer base using CRM tools to tailor marketing efforts effectively.
Previous Experience in Marketing
Before her current role, Vanesa Igarzabal gained diverse marketing experience across various organizations. She worked as a Marketing Assistant at Tres Cruces Shopping y TTerminal from 2017 to 2018, where she developed and implemented a digital brand strategy. She also served as the Marketing Communication Manager at ELEVATION CAFE for two months in 2019 and held the position of Social Media Manager at Marketing Collection from 2015 to 2018. Additionally, she worked as Digital Marketing Director at Células de Cordón Uruguay from 2016 to 2018.
Educational Background
Vanesa Igarzabal has a solid educational foundation in communication and marketing. She studied at Instituto BIOS, where she achieved a Planificación de Medios in 2010. She also completed a Técnica en Comunicación Social at Escuela Superior de Comunicación Social from 2010 to 2011. In 2014, she obtained a Programa de Actualización en Social Media from Universidad ORT. Furthermore, she achieved an Analista en Marketing from Instituto BIOS in 2018 and an Analista en Publicidad from Universidad de la Empresa in 2009.
Skills and Expertise
Vanesa Igarzabal possesses a range of skills in digital marketing and communication strategies. She utilizes web analytics tools like Google Analytics to optimize marketing strategies and improve campaign performance. She is responsible for planning and managing digital marketing budgets, ensuring optimal resource allocation. Additionally, she regularly issues detailed campaign reports, providing insights into the effectiveness of marketing initiatives, and contributes to the continuous improvement of communication strategies through innovative writing and aesthetic enhancements.
Career Progression
Vanesa Igarzabal's career has progressed through various roles in marketing and communications. She began her career as a Social Media Manager at Marketing Collection and later transitioned to roles with increasing responsibility, including Digital Marketing Director at Células de Cordón Uruguay and International Digital Marketing Director at SouthGenetics since 2015. Her diverse experiences have equipped her with a comprehensive understanding of marketing dynamics and strategic operations.