Lance Serating
About Lance Serating
Lance Serating serves as the President of GMDH LLC, where he has worked since 2015. He has a background in IT and project management, having held positions at CBS Corporation, Marketing Is Dead, and AIG, and specializes in developing accessible forecasting algorithms.
Current Role at GMDH LLC
Lance Serating serves as the President of GMDH LLC, a position he has held since 2015. In this role, he has focused on enhancing the company's offerings in forecasting and inventory planning. He has been instrumental in developing solutions that integrate with ERP systems, improving sales and demand forecasting accuracy. His leadership has contributed to creating a flexible workflow for inventory planning, making complex forecasting algorithms accessible to users without a mathematical background.
Previous Experience at CBS Corporation
Before joining GMDH LLC, Lance Serating worked at CBS Corporation as the Director of IT from 2005 to 2013. During his eight years in this role, he managed various IT initiatives and contributed to the technological advancements within the organization. His experience at CBS Corporation provided him with a strong foundation in IT management and strategic planning.
Leadership at Marketing Is Dead
Lance Serating held the position of President and CEO at Marketing Is Dead from 2013 to 2015. In this capacity, he led the organization through a period of transition and growth. His leadership focused on innovative marketing strategies and operational efficiencies, which helped shape the company's direction during his tenure.
Project Management Experience at AIG
Lance Serating worked as a Project Manager at AIG from 1999 to 2005. Over six years, he managed various projects that contributed to the company's operational effectiveness. His role involved coordinating teams and resources to ensure project completion within established timelines and budgets.
Education in Computer Science and Pre-Med
Lance Serating studied at Stony Brook University from 1982 to 1985, focusing on Computer Science and Pre-Med. This educational background provided him with a diverse skill set that combines technical knowledge with an understanding of healthcare, which has informed his professional journey in technology and management.