Lucy Leonard
About Lucy Leonard
Lucy Leonard is a Director of Marketing with extensive experience in leading marketing initiatives and driving revenue growth. She has worked for several organizations, including GoCo.io, Inc. and Peppy, and holds a Bachelor of Arts in Latin American Studies and English from Tulane University.
Work at GoCo
Lucy Leonard serves as the Director of Marketing at GoCo.io, Inc. since 2023. In this role, she focuses on implementing marketing strategies that align with the company's business objectives. Her experience in the marketing field contributes to her ability to lead initiatives that drive revenue growth and enhance customer acquisition.
Previous Marketing Roles
Before her current position, Lucy held various marketing roles across multiple organizations. She was the Director of Marketing at Peppy for one year in 2022, and she also worked at Namely in several capacities, including Director of Marketing and Senior Manager of Marketing. Her experience spans content management, brand strategy, and social media marketing.
Education and Expertise
Lucy Leonard earned a Bachelor of Arts (B.A.) degree from Tulane University, where she studied Latin American Studies and English. Her educational background supports her expertise in marketing, particularly in content creation and strategic marketing initiatives aimed at revenue growth.
Background in Content and Social Media
Lucy's early career included roles focused on content and social media. She worked as a Content and Social Media Writer at CallisonRTKL and as a Listings Editor and News Writer at NOLA Defender. These positions helped her develop skills in content strategy and cross-functional collaboration.
Skills in Marketing Strategy
Lucy has demonstrated a strong ability to manage and optimize customer acquisition strategies. She is skilled in value selling and aligning marketing strategies with business objectives. Her proven track record includes leading teams to generate effective marketing programs that drive leads and revenue growth.