Zach West
About Zach West
Zach West serves as the Director of Revenue Operations at GoCo.io, Inc. He has extensive experience in revenue operations and marketing communications, having held various leadership roles in multiple companies across Texas and Minnesota.
Work at GoCo
Zach West currently serves as the Director of Revenue Operations at GoCo.io, Inc., a position he has held since 2024. In this role, he manages vendor relationships and negotiates contracts to support the revenue operations infrastructure, focusing on cost-effective solutions. He has also developed comprehensive revenue reporting frameworks in collaboration with finance and business intelligence teams to enhance transparency across revenue streams. Additionally, he leads cross-functional initiatives to address operational issues, including pipeline bottlenecks and system integrations, ensuring the company maintains a competitive edge in the HR software market.
Previous Experience in Revenue Operations
Prior to his current role, Zach West worked at Aptitude 8 as a Revenue Operations Consultant for two months in 2023 and later as a Revenue Operations Team Lead for 11 months. He also served as the Director of HubSpot Growth Operations at Sellerant from 2019 to 2021, and continued there as a Revenue Operations Consultant until 2023. His experience in these roles has contributed to his expertise in revenue operations and strategic growth initiatives.
Background in Marketing Communications
Zach West has a background in marketing communications, having worked as the Director of Marketing Communications at Pathfinder/LL&D Insurance Group from 2015 to 2019. This role involved overseeing marketing strategies and communications, which laid the foundation for his later positions in revenue operations. He also held the position of Marketing Operations Manager at Kris Lindahl Real Estate for 10 months in 2021, further enhancing his skills in marketing and operations.
Education and Expertise
Zach West holds a Master of Science in Marketing from Mays Business School at Texas A&M University, which he completed from 2015 to 2017. He also earned a Baccalaureate of Arts in Creative Writing from the University of Colorado Boulder from 2006 to 2010. Additionally, he studied at the U.S. Army Airborne School and the U.S. Army Field Artillery BOLC, achieving qualifications as a Field Artillery Officer. His diverse educational background supports his roles in operations and marketing.
Military Experience
Zach West has military experience with the Texas Army National Guard, where he served as a Public Affairs Team Leader from 2014 to 2018 and as a Fire Support Officer from 2010 to 2014. His military background has contributed to his leadership skills and operational expertise, which he applies in his current and previous roles in revenue operations and marketing.