Cassandra Baptista
About Cassandra Baptista
Cassandra Baptista serves as the Director of Marketing and Communications at GoGoGrandparent, where she focuses on helping older adults live independently. With a background in multimedia journalism and extensive experience in marketing and communications, she has held various roles in organizations such as the City of Boston and Seniorlink.
Current Role at GoGoGrandparent
Cassandra Baptista serves as the Director of Marketing and Communications at GoGoGrandparent, a company dedicated to helping older adults maintain their independence. She has held this position since November 2020, contributing her expertise in marketing and communications to enhance the company's outreach and effectiveness in elder care.
Previous Experience in Communications
Before joining GoGoGrandparent, Cassandra worked as the Director of Communications for the City of Boston from 2017 to 2020. In this role, she managed communication strategies and initiatives that supported the city's outreach efforts. Additionally, she served as a Marketing and Communications Specialist at the University of Massachusetts Boston for 11 months in 2016 to 2017.
Educational Background
Cassandra Baptista has a strong educational foundation in marketing and communications. She earned her Bachelor's degree in Print & Multimedia Journalism from Emerson College, where she studied from 2007 to 2011. She later completed a Master's degree in Integrated Marketing Communication at Emerson College from 2017 to 2019. Additionally, she studied Marketing Research in an MBA course at UMass Boston in 2016 and completed a course in Organizational Behavior at Harvard Extension School in 2017.
Expertise in Marketing and Nonprofit Outreach
Cassandra has developed expertise in various areas including health care communications, nonprofit outreach, and company branding. Her professional journey includes roles that required proficiency in multimedia storytelling and public speaking. She has also worked in nonprofit settings, such as her position at Ethos, where she coordinated article series and contributed as a writer and photographer.
Technical Proficiency
Cassandra Baptista is proficient in a variety of software tools essential for modern marketing and communications. Her skills include using Adobe Creative Cloud Suite, Google Analytics, and WordPress. Additionally, she has experience with hardware such as DSLR cameras and audio equipment, which supports her background in multimedia storytelling.