Sydney Boyd
About Sydney Boyd
Sydney Boyd serves as the Director of Performance Marketing at GoGoGrandparent, where she has worked since 2022. She specializes in optimizing marketing campaigns across various platforms and has a background in data analysis and creative collaboration.
Work at GoGoGrandparent
Sydney Boyd serves as the Director of Performance Marketing at GoGoGrandparent, a position held since 2022. Based in the Columbus, Ohio area, Boyd focuses on optimizing marketing campaigns across various platforms. This role involves data analysis and creative collaboration to enhance campaign performance and align media strategies with client objectives.
Previous Experience in Performance Marketing
Before joining GoGoGrandparent, Sydney Boyd worked as the Director of Performance Marketing at KLIK from 2020 to 2022. Prior to that, Boyd was the Senior Biddable Media Manager at The Shipyard from 2016 to 2020. In these roles, Boyd developed skills in media buying and campaign optimization across different industries.
Education and Expertise
Sydney Boyd earned a Bachelor's degree in Marketing from Capital University. This educational background provides a foundation for Boyd's expertise in performance marketing, particularly in optimizing campaigns across platforms such as programmatic display, online video, CTV, social media, and search.
Media Buying Strategies and Client Engagement
Sydney Boyd has executed media buying strategies for a diverse range of companies, including Scotts Miracle-Gro, Donatos Pizza, Weleda, In-N-Out, and AEP. Boyd focuses on creating profitable media buying strategies that align with client objectives, ensuring effective engagement and measurable results.
Interest in Analytics and Campaign Performance
Sydney Boyd has a strong interest in evolving analytics tech stacks to enhance the understanding of ROI and campaign performance. This focus on analytics supports Boyd's goal of improving media strategies and achieving better outcomes for clients.